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Online marketing is different from traditional marketing, which uses media such as print ads, billboards, television, and radio. This strategy is increasingly important for businesses of all types. In addition, the reason you should take advantage of online marketing is because of changing consumer habits. Modern consumers will research purchases online before buying, even while they are in the store. Generally, all businesses need to implement some online marketing activities in their overall promotion, or they risk losing customers to competitors that do. 



The internet has changed everything for businesses – especially small businesses. The ubiquity of internet-connected devices has completely revolutionized the way that consumers interact with businesses – for the better. It’s now easier than ever to market your website, connect with consumers, and increase your profits.

So why are 46% of small business owners still lacking an online presence? It would seem that the primary reason is cost. Small-to-medium-sized businesses (SMBs) often run on razor-thin margins and don’t have much money to set aside on building, deploying, and marketing a website – business owners are often worried that investing in business web hosting and setting up a website won’t pay off. That's where our Merchant Growth Program will help you.

Key Factors

Consumers Expect Your Business To Be Online

What’s the first thing you do after you learn about a new product? Do you go to a random store and hope to find it on the shelves? Do you ask a customer service representative to explain the product to you? Do you look up the company in the Yellow Pages to learn more about their products?

No. You grab your smartphone or your laptop, and you Google it. That’s what you do. If you want to learn more about a product or a business, that’s the easiest way – and consumers always choose the easiest way to do something. If a consumer learns about your company and then enters the name of your company on a major search engine and doesn’t find anything, chances are that’s where they’ll stop caring about your service.

Customers Want Increased Accessibility

Your website is accessible 24/7. You don’t have to rely on walk-ins to inform consumers about your services or products. Your website functions as an always-on, always-ready portal at which consumers can learn about your products and services, and be persuaded to come in to your business. In fact, many modern websites even allow integration of online ordering – consumers can place orders fully online, and come and pick them up at their leisure. This increases sales, and makes potential consumers more likely to convert. In addition, a website is the easiest way to let people know where you are and when you’ll be open. Nobody likes driving to a store only to realize it’s already closed for the day, or the address is outdated. By having current, up-to-date location and hours information on your website, you can ensure that you’ll never miss out on a sale due to outdated or faulty information.

Websites Offer Incredible Marketing ROI

Building a website can be a bit expensive – especially if you hire a professional design firm to do so. However, once you have your website built, you will have all the tools you need to keep it updated, modern, and operating for at least five years or longer, and the upfront and ongoing costs can be astronomical. Our Merchant Growth Program takes care of all of that for your business.

This gives websites incredible marketing ROI.  It provides your business a fully-functioning, beautiful website that appears whenever local consumers Google the services you offer, and functions as a gorgeous marketing tool that provides consumers with information about your location, services, and products.

You Can Reach Larger Audiences

The internet is global – it’s everywhere. How far will a newspaper ad get you? Probably just your town, or your county. How about a television commercial? The metro area of your city, if you’re willing to shell out big bucks for it.

On the internet, there are no limits. Your audience is as large as you want it to be – anyone interested in your products and services can easily find your website if it’s built correctly, allowing you to expand your audience from local to global.

And you can reach these global audiences without sacrificing local appeal. Your online presence, with a robust Search Engine Optimization (SEO) strategy, can easily draw in people from around the world – as well as customers from your own backyard.

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