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WRITTEN & RESEARCHED BY

Jon Millikan

Expert Analyst & Contributor

Deep Dive On WIX SEO

Updated: Oct 27, 2023


Graphic of a cartoon diver heading down with the wix logo to the right side and underneath text displaying Deep Dive SEO

Wix is a popular website builder that offers a variety of SEO tools to help businesses optimize their websites for search engines. In this deep-dive article, we will explore Wix's SEO tools and how to use them to improve your website's visibility and ranking on search engine results pages (SERPs).


Site Structure:

The first step in optimizing your Wix website for SEO is to ensure that the site structure is well-organized and user-friendly. Wix makes it easy to create a hierarchy of pages and subpages that are easy to navigate. Here are some tips to optimize your site structure:

  • Use descriptive, keyword-rich URLs: Wix allows you to customize your page URLs. Be sure to include relevant keywords in your URLs to help search engines understand the content of your pages.

  • Use internal linking: Internal linking helps search engines understand the relationships between pages on your website. Use Wix's internal linking tool to link to relevant pages within your site.

Keywords:

Keywords are the foundation of any successful SEO strategy. Wix offers several keyword research tools to help you identify relevant keywords for your website. Here are some tips to optimize your keywords:

  • Conduct keyword research: Use Wix's keyword research tool to identify relevant keywords for your website. Be sure to focus on long-tail keywords that are more specific and less competitive.

  • Use keywords in page titles and descriptions: Include relevant keywords in your page titles and descriptions to help search engines understand the content of your pages.

  • Use keywords in image file names and alt tags: When you upload images to your Wix website, be sure to use relevant keywords in the file names and alt tags.

Meta Descriptions and Titles:

Meta descriptions and titles appear in search engine results pages and can significantly impact click-through rates. Wix makes it easy to customize your meta descriptions and titles. Here are some tips to optimize your meta descriptions and titles:

  • Use descriptive, keyword-rich meta descriptions: Your meta description should accurately describe the content of your page and include relevant keywords.

  • Use keyword-rich page titles: Your page title should accurately reflect the content of your page and include relevant keywords.

Mobile Optimization:

Mobile optimization is critical for SEO since search engines prioritize mobile-friendly websites. Wix offers several mobile optimization tools to help you optimize your website for mobile devices. Here are some tips to optimize your website for mobile:

  • Use a mobile-friendly template: Wix offers several mobile-friendly templates that are optimized for mobile devices.

  • Optimize images for mobile: Be sure to optimize images for mobile devices to reduce load times.

  • Use responsive design: Responsive design ensures that your website looks great and functions well on any device.

Content Optimization:

The content on your website is critical for SEO. Wix offers several content optimization tools to help you create high-quality, relevant content that includes relevant keywords. Here are some tips to optimize your content:

  • Conduct keyword research: Use Wix's keyword research tool to identify relevant keywords for your content.

  • Write high-quality, relevant content: Your content should be informative, engaging, and relevant to your target audience.

  • Use header tags: Header tags (H1, H2, H3, etc.) help search engines understand the structure of your content. Use header tags to break up your content into sections and include relevant keywords.

Site Inspection Page:

The Site Inspection page is a powerful tool within the Wix dashboard that allows you to identify and fix any technical issues that may be impacting your website's performance. This page provides a comprehensive overview of your site's health, including details on broken links, missing meta tags, slow loading pages, and more.


Using the Site Inspection page, you can quickly identify areas of your site that need improvement and take action to resolve them. For example, if you notice that your site has several broken links, you can use the page to identify which pages are affected and fix the links to ensure a better user experience for your visitors.


It also provides valuable insights into your website's overall SEO health, including details on your site's crawlability, mobile-friendliness, and search engine visibility. By regularly monitoring and optimizing your site using the Site Inspection page, you can ensure that your website is fully optimized for search engines and is providing the best possible experience for your visitors.


Site Verification Page:

The Site Verification page is a powerful feature within the Wix SEO Manager that allows you to verify your website with various search engines, social media platforms, and other online services. By verifying your site, you can gain access to valuable insights and data that can help you improve your website's performance and visibility online.


To use the Site Verification page, simply navigate to the SEO Manager in your Wix dashboard and select the Site Verification tab. From there, you can choose the service you wish to verify your site with and follow the prompts to complete the verification process.


Once your site is verified, you'll have access to valuable data and insights about your website's performance on that platform. For example, if you verify your site with Google Search Console, you can gain insights into your website's search engine visibility, including which keywords and phrases are driving traffic to your site, which pages are performing well, and which pages need improvement.


Overall, the Site Verification page is a powerful tool that can help you optimize your website for search engines and other online services, and improve your website's performance and visibility online.


Robots.txt Editor Page:

The Robots.txt Editor is a powerful tool within the Wix SEO Dashboard that allows you to control how search engine crawlers access and index your website's pages. With this tool, you can specify which pages or sections of your site you want search engines to crawl and index, and which pages or sections you want to block from search engines.


To use the Robots.txt Editor, simply navigate to the SEO Manager in your Wix dashboard and select the Robots.txt tab. From there, you can create or edit a robots.txt file, which is a simple text file that instructs search engine crawlers which pages or sections of your site to crawl and which to avoid.


By using the Robots.txt Editor, you can ensure that your site is properly optimized for search engines and that search engine crawlers are able to access and index the pages and content that you want them to. This can help improve your website's visibility and search engine rankings, and drive more traffic to your site.


Robots.txt Editor is an essential tool for any website owner who wants to optimize their site for search engines and improve their online visibility. With this tool, you can take control of how search engines crawl and index your site, and ensure that your site is optimized for maximum visibility and performance online.


URL Redirect Manager:

The URL Redirect Manager is a powerful tool within the Wix SEO Dashboard that allows you to manage the redirection of your website's pages. With this tool, you can redirect old or outdated pages to new or updated pages, ensuring that your website visitors are always able to find the content they're looking for, even if the page's URL has changed.


To use the URL Redirect Manager, simply navigate to the SEO Manager in your Wix dashboard and select the URL Redirects tab. From there, you can create or edit a redirect rule, which is a set of instructions that tell your website how to handle a specific URL.


By using the URL Redirect Manager, you can ensure that your website's visitors are always able to find the content they're looking for, even if the page's URL has changed. This can help improve your website's user experience and reduce the number of 404 errors that your visitors encounter, which can have a negative impact on your website's search engine rankings.


The URL Redirect Manager is an essential tool for any website owner who wants to improve their website's user experience and optimize their site for search engines. With this tool, you can ensure that your website's visitors are always able to find the content they're looking for, and that your website is optimized for maximum visibility and performance online.


Wix offers a variety of SEO tools to help businesses optimize their websites for search engines. By following these tips and using Wix's SEO tools, you can improve your website's visibility and ranking on search engine results pages. If you need help optimizing your Wix website for SEO, contact Xsellarate Merchant Services today. Our team of experts can help you create a website that drives traffic and leads to your business.




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Jon Millikan

Expert Analyst & Contributor

Jon has been writing for Xsellarate about small business solutions and financing since 2022. He started writing professionally about business related topics in 2012. Jon has been featured in Business Insider, OC Journal, the OC Wave, Entrepreneur Magazine & other publications. He has a bachelor's degree in Business Administration from California State University Monterey Bay and currently resides in Huntington Beach, California.

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