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Jon Millikan

Expert Analyst & Contributor

Klaviyo VS Wix Email Marketing

Updated: Sep 29, 2023

Klaviyo logo with a vs symbol and a wix logo on the other side

Wix Email Marketing vs. Klaviyo: Which One Should You Choose?

Email marketing is an essential part of any successful marketing strategy. It helps businesses connect with their audience, build relationships, and drive conversions. However, choosing the right email marketing platform can be a daunting task, especially with so many options available. In this article, we'll compare Wix Email Marketing and Klaviyo and help you decide which one is the best fit for your business.

Wix Email Marketing: Pros and Cons

Wix is a popular website builder that also offers email marketing services. Here are some of the pros and cons of using Wix Email Marketing:


  • Integration with Wix: If you're already using Wix to build your website, using Wix Email Marketing can be a convenient option as it integrates seamlessly with Wix.

  • Simple to use: Wix Email Marketing is user-friendly and easy to set up, making it a great option for beginners.

  • Affordable pricing: Wix Email Marketing offers affordable pricing plans, including a free plan that allows you to send up to 5,000 emails per month.


  • Limited features: Compared to other email marketing platforms, Wix Email Marketing offers limited features, such as limited email templates, automation options, and reporting tools.

  • Limited third-party integrations: Wix Email Marketing has limited integrations with third-party tools, which can be a drawback if you're looking for more advanced functionality.

  • Limited personalization options: Wix Email Marketing doesn't offer as many personalization options as other platforms, which can impact the effectiveness of your campaigns.

Klaviyo: Pros and Cons

Klaviyo is a powerful email marketing platform that is designed specifically for e-commerce businesses. Here are some of the pros and cons of using Klaviyo:


  • Personalization options: Klaviyo offers robust personalization options, such as advanced segmentation, product recommendations, and behavioral triggers, which can help improve the relevance and effectiveness of your campaigns.

  • Advanced reporting and analytics: Klaviyo provides detailed analytics and reporting tools, including revenue tracking, conversion rates, and customer lifetime value, which can help you measure the ROI of your campaigns.

  • Extensive integrations: Klaviyo integrates with a wide range of e-commerce platforms, including Shopify, Magento, and WooCommerce, as well as other marketing tools like Facebook Ads and Google Analytics.


  • Learning curve: Klaviyo can be complex to set up and use, which can be a drawback for beginners.

  • Higher pricing: Klaviyo's pricing is higher than some other email marketing platforms, with plans starting at $20 per month and increasing based on the number of contacts you have.

  • Limited customization options: While Klaviyo offers many personalization options, it can be difficult to customize the email templates themselves, which can be a drawback if you want to create custom-designed emails.


Wix Email Marketing may be a good option if you're looking for a simple and affordable email marketing solution that integrates with your Wix website. However, if you're running an e-commerce business and need advanced personalization options and reporting tools, Klaviyo may be a better fit. While Klaviyo is more expensive and has a steeper learning curve, the added features and functionality can be well worth the investment for businesses looking to grow their email marketing efforts.

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Jon Millikan

Expert Analyst & Contributor

Jon has been writing for Xsellarate about small business solutions and financing since 2022. He started writing professionally about business related topics in 2012. Jon has been featured in Business Insider, OC Journal, the OC Wave, Entrepreneur Magazine & other publications. He has a bachelor's degree in Business Administration from California State University Monterey Bay and currently resides in Huntington Beach, California.

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