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Jon Millikan

Expert Analyst & Contributor

Why Canva is a Game-Changer for Small Business Marketing

Updated: Sep 29, 2023

Free floating logos: etsy logo, instagram logo, gmail logo, youtube logo, facebook logo, tiktok logo, twitter logo, linkedin logo, canva logo big in the middle

Small business owners wear many hats, from managing operations to creating marketing materials. With limited time and resources, it can be challenging to create professional-looking designs for your business. This is where Canva comes in. Canva is a graphic design platform that enables you to create beautif

l designs without needing to be a professional designer. Here are some of the ways that Canva can benefit small businesses:

Easy to Use

Canva is user-friendly and intuitive, making it easy for anyone to create professional-looking designs, even if you have no prior design experience. Canva offers a wide range of pre-made templates for various design types, including social media posts, flyers, business cards, and more. These templates are customizable, allowing you to change colors, fonts, and images to fit your brand's aesthetic. With Canva, you don't need to be a designer to create beautiful designs for your business.


One of the most significant benefits of Canva for small businesses is its cost-effectiveness. Canva offers a free plan that includes many design features, including access to templates, photos, and illustrations. While the free plan has some limitations, upgrading to the paid plans is still affordable. The Canva Pro plan costs $12.95 per month, while the Canva Enterprise plan is $30 per month per user. Compared to hiring a professional designer or investing in expensive design software, Canva is a cost-effective solution for small businesses.

Saves Time

Small business owners often have limited time, and creating marketing materials can be time-consuming. Canva helps save time by providing pre-made templates and easy-to-use design tools that enable you to create designs quickly. With Canva, you can create designs in minutes, rather than spending hours designing from scratch. This time savings enables you to focus on other aspects of your business, such as operations, sales, and customer service.

Increases Brand Awareness

Consistent branding is essential for small businesses to build brand awareness and recognition. Canva's design tools enable you to create branded designs that are consistent with your brand's aesthetic. This consistency helps build a strong brand identity that customers can recognize and remember. Canva also offers team collaboration features, which enable multiple team members to work on designs, ensuring that everyone is on the same page when it comes to branding.

Enhances Social Media Presence

Social media is a crucial marketing channel for small businesses, and Canva can help enhance your social media presence. Canva offers pre-made templates for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. These templates are optimized for each platform's dimensions, ensuring that your designs look great on every platform. With Canva, you can create eye-catching social media posts that stand out in crowded newsfeeds.


Canva Pricing layout from the Canva website

Free Plan

Canva offers a free plan that includes access to thousands of templates, photos, and illustrations. This plan also includes 5GB of storage and the ability to create up to 10 team folders. However, the free plan has some limitations, such as a limited number of design types, fewer premium elements, and a maximum of three folders.

Canva Pro

Canva Pro is a paid plan that offers additional features, including unlimited storage, access to over 75 million premium stock photos, videos, and graphics, and the ability to upload your fonts and logos. This plan also includes team features such as shared templates and designs, team folders, and the ability to set brand colors and fonts. The cost for Canva Pro is $12.95 per month when paid annually or $16.95 per month when paid monthly.

Canva Enterprise

Canva Enterprise is the most comprehensive plan, designed for larger teams and organizations. This plan includes all the features of Canva Pro, plus additional features such as custom templates and branding, advanced workflows and approvals, and dedicated account support. The cost for Canva Enterprise varies depending on the number of users and the specific needs of the organization.

Canva for Education

Canva also offers a special plan for educators and students called Canva for Education. This plan includes all the features of Canva Pro, plus additional features such as classroom management tools, unlimited folders, and access to premium elements at no extra cost. Canva for Education is available for free to K-12 teachers and their students, and at a discounted rate for higher education institutions.

Overall, Canva offers flexible pricing options that cater to the needs of individuals, small businesses, and larger organizations. With its free plan and affordable paid plans, Canva is accessible to anyone looking to create professional-looking designs.

Canva is a game-changer for small business marketing. It enables small businesses to create professional-looking designs that are cost-effective, time-saving, and brand consistent. With its user-friendly interface and pre-made templates, Canva is accessible to anyone, regardless of design experience. Canva can help small businesses enhance their branding, social media presence, and overall marketing efforts.

Follow this link to see Canva's pricing in detail and how to sign up - Canva

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Jon Millikan

Expert Analyst & Contributor

Jon has been writing for Xsellarate about small business solutions and financing since 2022. He started writing professionally about business related topics in 2012. Jon has been featured in Business Insider, OC Journal, the OC Wave, Entrepreneur Magazine & other publications. He has a bachelor's degree in Business Administration from California State University Monterey Bay and currently resides in Huntington Beach, California.

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